Meat the Greens is a vibrant and innovative food company specializing in premium plant-based products designed for discerning consumers who love the taste and quality of meat alternatives. They focus on high-quality ingredients and unique flavour profiles, catering to a market increasingly demanding delicious and sustainable food options. Their brand embodies a commitment to both culinary excellence and environmentally conscious practices. They are passionate about offering plant-based alternatives that not only taste great but also reflect their commitment to sustainability and ethical sourcing.
AnotherID's Role
As Meat the Greens’ digital agency partner, AnotherID played a crucial role in establishing their brand identity and launching them successfully into the market. Our work encompassed a multifaceted approach to ensure a strong and consistent brand presence across all platforms, both online and offline.
Deliverables
- Branding & Visual Identity: We crafted a compelling brand identity for Meat the Greens, starting with a memorable logo that encapsulates the company’s values and target audience. This logo was then seamlessly extended across a range of brand collateral, including business cards, and impactful packaging design and stickers to ensure catering, shelf-standout and product recognition. The overall visual identity reflects the brand’s commitment to both quality and sustainability.
- Brochure Design: We developed a sophisticated brochure that effectively communicates Meat the Greens’ brand story: what are micro greens. The brochure folds strategically in 8 to underline the micro elements and explain the mission vision of the food company.
- Website Development: We built a responsive and user-friendly website that showcases Meat the Greens’ products, values, and commitment to sustainability. The website features high-quality product photography, detailed descriptions, and easy-to-use navigation. The site is optimized for search engines (SEO) to ensure maximum online visibility.
Results & Impact
AnotherID’s collaborative work with Meat the Greens resulted in the successful launch and establishment of their brand within the competitive plant-based food market. Our branding and digital efforts provided Meat the Greens with a strong and unified brand presence, capable of attracting and engaging their target market effectively. We delivered a cohesive brand experience that extends across all touchpoints, helping to establish Meat the Greens as a leader in the premium plant-based food sector.
