Transpetrol, a leading petroleum distribution company in Lebanon, is a subsidiary of TotalEnergies. They manage their own fleet of trucks and drivers, ensuring the efficient distribution of petroleum products across the country. Their operation requires a highly organized and safety-conscious workforce, demanding clear communication and strong internal branding to foster a sense of team unity and professionalism.
AnotherID's Role
AnotherID was engaged by Transpetrol to revitalize their internal branding and communication, creating a more cohesive and engaging work environment. Our services focused on enhancing employee experience and reinforcing company values through impactful visual communication and design.
Deliverables
- Office Walls Design: We created a visually stunning and informative design for Transpetrol’s office walls. This involved more than just aesthetics; the design incorporated company branding, key performance indicators (KPIs), safety reminders, and organigram, to improve employee engagement and create a more dynamic workspace. We also designed doodle aesthetic walls. The goal was to transform the office into a reflection of Transpetrol’s brand identity and operational excellence.
- Parking Area Design: Extending the brand experience beyond the office, we designed signage and wayfinding solutions for the parking area to improve organization and enhance the overall employee experience. This included marked parking spaces, directional signs, safety measures infographics, and branded elements to maintain a consistent brand image.
- Brochure Design: We produced high-quality brochures communicating important information to Transpetrol’s employees. These brochures likely covered topics such as company policies, safety regulations, employee benefits, and/or company news. The focus was on clear, concise, and visually appealing communication.
- Infographics on Internal Rules and Regulations: To ensure compliance and understanding of safety regulations and internal procedures, we created visually engaging infographics. This innovative approach made complex information easily digestible and memorable for employees, enhancing safety awareness and adherence to internal policies.
Results & Impact
AnotherID’s work for Transpetrol significantly enhanced their internal communication and brand presence. By creating a visually appealing and informative environment, we helped improve employee engagement, reinforce company values, and promote a safer and more productive work environment. The positive feedback demonstrates the success of our approach in achieving Transpetrol’s goals. The project ultimately contributed to a stronger sense of company identity and pride among Transpetrol’s employees.
